The ministry of hip hop
Lynsey Hanley
Sunday June 18, 2006
The Observer
The legendary Queens rap trio Run DMC, as well as being the first hip hop act to have their own line of footwear, were more than mere entertainers.
'The next time someone's teaching why don't you get taught?', they asked on their hit 'It's Like That', but this time it's Run himself - the Reverend Joseph Simmons, to give his full name since he became a pastor at a New York evangelical church - who's doing the teaching, not only to his congregation, but to millions of MTV viewers.
In the States, Simmons's reality show Run's House was the, er, runaway hit of last year on the hip hop-orientated MTV Base channel. It focuses on the daily travails of Rev Runas he leads his wife and five children through the minefields of modern life.
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